It’s that time of year we make New Year’s resolutions. We set goals in our personal lives and for our businesses. In the spirit of “Zeroing In” I recommend stopping the "sales insanity", and define a sales process that works for your market of today. Let’s face it; the way buyers are buying today has changed from this time a year ago. And remember... "it's not about how you want to sell, but helping your buyers buy , the way they want to buy" ( nosmoke-ism)
Entrepreneurs must insure they totally “nail” their product or service thoroughly before they “scale” it.
Like a number of these Mentor Moment nuggets, I do not claim to have written them, but I do whole heartily believe in them. I did a Google search and found this Mentor Moment can be attributed to Warren Packard. He was recently interviewed by Fox Business newsat the CES show concerning what his firm is investing in today.
Market leading entrepreneurs understand how critical it is to totally “Nail” your solution to an unresolved market problem before you “Scale” it. Where market losers fail is only incrementally providing a new solution and not totally solving it leaving themselves vulnerable to competitors who do their homework and thoroughly understand the unresolved market problem and solve it brilliantly. I know the rush of excitement…your new thing will be big and you can’t wait to launch it. When you feel this way, force yourself to to see all the “no-see-ums“. You must make sure you totally nailed it. What are users saying about your new product? Have you learned something new after launch? All of these are considerations you must reconcile BEFORE you scale it, or you will be very unhappy with the results.
Market leaders gain market knowledge and completely solve unresolved market problems.
How about your company…
Your last launch…did you nail it before you scaled it?
What prevents your team from totally nailing it first?