Do I need a Passion Statement for my business? Take the short quiz…
As I discussed in my post : Want to Jump Start Sales and Morale? Write a “Passion Statement” For Your Business…. A passion statement will jumpstart your sales and improves your team’s morale. Business leaders often spend a great deal of time on mission statements, their unique sales proposition as well as their stated team values. These are all needed , however nothing unties a team and inspires your buyers to buy like an authentic passion statement.
So how do you know if your organization needs a passion statement?
Please answer the below questions with the first answer that comes to your mind.
What I am looking for is your feeling more than an answer you spend time rationalizing.
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Do your customers perceive your product as a commodity?
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Has your overall gross profit as a % of sale decreased in the last 6 months?
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Do your team members work 9-5, no more, no less?
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When you work with salespeople in the field do you discover your key accounts are purchasing products from competitors because they were not aware you carried them?
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Has 50% or more of your sales team missed their goals over the last 6 months?
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Do your competitors always seem one step ahead of you with new products or services?
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When you launch new products, do they miss their ROI targets?
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When you review the performance of your last 3 new products would they be categorized as “evolutionary”? ( instead of revolutionary)
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Is you employee turnover greater than 20%?
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Have you lost one or more of your Key accounts in the last 6 months?
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Has your AR increase by 10 or more days to collect?
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Do your salespeople complain your products are significantly priced higher than competitors?
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Are salespeople listing features you must build into your product to make the next sale?
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Are you frustrated that your team does a good job of identifying roadblocks, but fails to develop plans to break through them?
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Have you ever said…” I am frustrated; I want my team members to act like owners and not just employees”.
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Have you lost a key employee over the past 3 months unexpectedly?
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Are you having difficulty identifying and recruiting new team members?
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Do your team members have more than 3 key performance indicators you evaluate them on each week?
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Is more than 3 hours of your week in meetings?
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Do you feel the need to create weekly objectives and activities for your subordinates, and “manage” them closely?
Here’s the deal….if you said “Yes” to more than 5 of the above you and your team need a quest, you need a passion statement to jumpstart your business.
If you answered “Yes” to 10 or more you are already on the slippery slope of becoming a Market Loser.( take corrective action now!)