Miracle on 34th Street and Lessons in Serving (not Selling) your Customers
It’s the holiday season and my family and I are watching our favorite movies on television; Home Alone, A Christmas Carol, A Wonderful Life, Christmas Vacation, and the classic…Miracle on 34th street. A clip ( the one above) caught my attention as a sales lesson we can all learn from this movie that was released in 1947.
The Golden Rule, applied to managing people, helping buyer’s solve their problems, will never let you down.
Does your sales team set out to passionately solve your customer’s problems or just hit their numbers …selling what’s in their bag?
If it’s the later, you may want to watch A Miracle on 34th Street at your next sales meeting. It’s often not about doing one big thing, but an overall culture of doing many little things , very well.
Golden Rule of Selling :Serve your customers….Don’t Sell Them.