4 Steps to Marketing Your Business More Effectively
For over 30 years, we have helped small to mid-sized businesses experience what we refer to as “explosive” sales growth. One company grew from $30 million to $78 million in 18 months, another grew from $14 million- and six years later was sold for over $90 million.
As a business owner, it’s your sole responsibility to sell your products and services to your clients and potential customers as effectively as possible. Making it your priority to market your business effectively will communicate a clear message to your potential clients and make them aware of your existence. We must identify and message your top three decision-making personas to your ideal customers. Once the broader market acknowledges your products and services, your marketing efforts begin to establish a foundation of growth for your business.
With a strong foundation, you can begin strategizing to engage customers, fulfill demand, and stand up against the competition in your marketplace. As you build brand recognition, you position your business to reap the benefits of a consistent client base. With that said, here are four steps to marketing your small business more effectively.
- Build a solid brand
Having a solid brand as a business owner will put you at a place of advantage over your competitors. In my book: Branding Backward, we teach companies to brand with intent and not to brand by default.
Strive to make your brand a household name so you can improve your level of sales in the long run. When your business brand becomes reliable and trustworthy, customers will love to associate with it and may choose you over others in your industry. As this momentum builds, it is magic for your business regarding future growth. If you decide to expand into new physical premises, your financial buoyancy will open more financing options for your business. For example, you may be well-positioned to request a commercial mortgage from your local bank. Your application is more likely to succeed once your brand has established a clear record of financial success. When considering commercial mortgages, be sure to seek expert advice from reliable mortgage brokers familiar with the locale you operate.
- Promote your brand on social media
The power of social media can never be underestimated in promoting a brand. It’s a platform that allows you to showcase your business to a massive audience. It’s also highly effective for collecting reviews from previous customers and creating offers and rewards for both old and new customers. Therefore, promoting your business on such platforms is advisable to give your business the needed mileage. It can also help you build customer loyalty. Ensure you have solid knowledge about your industry to achieve tremendous results online.
- Partner with local businesses
Since many business elements can become complex and require a significant number of human resources, it will be prudent to partner with local businesses and liaise with them while working on a specific project. This is particularly the case when mutual benefits can be obtained from such projects. For instance, you can partner with some procurement officers to help you purchase the right tools and equipment for an ongoing project. This makes it easier for your business and helps create a rapport to buy products at affordable prices.
- Ask for referrals
At every step oolong your marketing plan, it’s important to seek referrals from your clients and customers. This allows potential clients to feel comfortable and build trust with your brand. Remember that you can only ask for referrals when you provide a quality service for your clients and are genuine and polite while dealing with them. Doing this gives you an upper hand in business.
When surveyed, over 85% of business leaders said they would provide a referral if someone asked but sadly, in the case of salespeople, less than 15% ask today.
How do we ask for a referral on LinkedIn?
If your team would like help experiencing “explosive growth,” let’s schedule a time to talk.
