Tips to Engage with New Customers

As a business owner, it’s important for you to be constantly working on the development of your company. Part of the development is continuously bringing new customers to your business through referrals, social media, direct traffic to your website, or your organic reach. By doing so, you’ll find your profit increases, allowing you to spend this revenue on other areas of your business, such as your marketing team or developing your sales team.

In simple terms, sales is an art and a science. The art is in having conversations that lead to revenue. The science is data-driven sales. What does the data tell you about your ideal new customer? What have you seen help a buyer on their journey to becoming a customer? The more customers who visit your site or contact your sales team, the more likely you will make a sale as long as they match your ideal customer profile. So how do you reach new customers? From improving your website to entering new markets and using conference translation software to help you with this, we have put together our guide on tips for reaching new customers.

Improve your website

When was the last time you performed a digital footprint audit of your website? Your website is one of the most important sales tools you have. If it’s not modernized, then you may need a new one. If it is, then using a UX/UI expert could help you spot potential opportunities within your website and any errors that could reduce the number of new customers reaching out to you. Your website is essentially a shop floor but through the web. Every day customers could search for your services, but if your website is not up to scratch, they could be landing on your site but leaving instantly – just like you would if you walked into a store only to notice it looks a little run down.

Engage with customers leveraging social media 

One trait all top-performing salespeople have in common is they are active in social selling. They reach out to customers on various social platforms to complement their efforts by cold calling, attending conferences and trade shows, as well as their email campaigns.

Ask for referrals

Do you ask your sales team to ask for referrals? It’s a simple tip but can work extremely well. Whenever they complete a sale, and they feel the customer is happy with the service they provided, simply ask them if they know of anyone who could benefit from your services. You could ask them to reach out to you or ask them if you can reach out on their behalf. It’s a well-known fact that referrals convert to sales a lot quicker than any other technique. Plus, you can add a referral scheme to entice people to refer even when you haven’t asked, increasing your referrals even more.

When one association interviewed customers, they found over 80% would refer a salesperson if they were asked to do so, but sadly, less than 15% of salespeople ask for referrals

What tips do you have for reaching new customers?

Are there any tips from the above that you found particularly helpful?

Let us know in the comment box below.

Would you like to chat about how to engage with more new customers? Please send me a message or give me a call.