Leverage Video to Grow New Opportunities and Revenue
The results are in, and top sales performers are growing their skills with technology like creating personalized videos and social selling. Is your SEO producing the leads your team needs to hit its goals? If not, you may want to consider adding videos to your website and business development campaigns. Video marketing is proven to increase your online engagement and conversions. The Google algorithms like video help your rank. This article explores ways video can improve your incoming leads and revenue.
Improved SEO
Let’s face it, we are swamped, and few people read anymore. People regularly search for short videos that answer problems they are facing. Countless surveys show that people are more engaged with video content than written content; video content is a little more passive; it requires less engagement from your target audience, which helps to deliver a message more effectively. It’s one way to improve your site’s SEO.
Of course, video marketing is not the only SEO strategy you need; you must have researched effective keywords, optimized your on-page SEO for a better user experience, and created content that provides genuine value to your target audience. But video promotion helps.
When building your video content strategy, use the data you have gathered from SEO research on keywords and phrases, top words and phrases your competitors use, and so on.
Working with clients, we often build a content map for the next three to six months based on the word, phrases, and problems clients are searching for.
Better Engagement
Video content allows your users to engage with the website for longer and increases the chances of converting customers. It also conveys your culture and how to you help customers in a way the written word cannot. The key is to be authentically you, and your content must educate and have the worthy intent to help others watching it.
People buy for two reasons: competence and trust. A video content strategy will build trust, and if you map your content strategy strategically will demonstrate competence and your experience.
Brand Engagement
Videos require less thought and, therefore, more engagement for users. Although written content can be designed to capture the audience’s attention and deliver a call to action, video content is far more effective. Years ago, I shared a short video on where CEOs turn when they have a business problem.
So many business leaders shared this short video my discovery calls were full for 60 days, and many of those calls turned into clients.
Of course, you don’t want to be too promotional regarding your brand message; you want to provide your customers and prospects with a value-added service that offers high-quality content relating to your brand without promoting brand identification.
More Conversions
Make no mistake; conversions increase with video promotions on your website. People love to see someone promoting a product or service they are already interested in. If you have their interest to this point, chances are you can move them over the line with video. I shared this short video about how “sales reps” must evolve to be trusted advisors.
The secret is to have a clear video cut in all the right places to increase the punch of the message. Like conventional selling, you want to keep the target audience engaged with the product without overwhelming them with a sales pitch. Always offer additional value with video.
Better Shares
Video content is very sharable. These days there are many platforms people use for personal and commercial sharing. If you want to make your brand more visible in digital spaces, get in front of the camera and start creating video content. It engages viewers more quickly, helps to build your brand, and is more shareable than conventional written marketing formats.
If you want our help strategically designing your video content and messaging strategy, please call us, and we will be happy to help you.
