What You Will Find
An Eight-Section Audit of Your Marketing Strategy and Execution
Whether your website is set up to generate leads or just traffic, using a 10-item scored strength audit
Your ideal customer definition: the specific industries, roles, and deal sizes your marketing must be built around
Which social platforms deserve your attention and what content belongs on each one for the rest of the year
Whether your marketing and sales teams are aligned on what a qualified lead looks like and what happens next
Your current lead-to-close rate and whether the problem is marketing lead quality or sales conversion
Where AI can save your team time and where experimenting without a strategy is creating noise instead of results
Who This Is For
Built for B2B Business Owners and Marketing Leaders in Manufacturing and Distribution
This template is most useful if you are a business owner, marketing leader, or sales and marketing manager responsible for pipeline generation at a B2B company in manufacturing, distribution, or a related field.
You are investing in marketing but cannot connect the activity to pipeline or revenue results
Your website gets traffic but is not generating leads, inquiries, or booked calls
Marketing and sales are not aligned on lead definition, handoff, or follow-up process
You want to know where AI should go to work in your marketing before experimenting further
You are heading into the second half of the year without a documented, revenue-aligned marketing plan
Not the right fit? Browse other free assessments