PRIVACY POLICY
No Smoke and Mirrors | www.nosmokeandmirrors.com | Effective Date: June 9, 2026
Overview
No Smoke and Mirrors (“we,” “us,” or “our”) operates the website located at www.nosmokeandmirrors.com (the “Site”). We are committed to protecting your personal information and being transparent about what we collect, how we use it, and what choices you have. This Privacy Policy explains our practices and applies to all visitors and users of the Site.
By using this Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.
1. Information We Collect
We may collect two types of information when you visit or interact with the Site.
Information You Provide Directly. When you fill out a contact form, request information, subscribe to our newsletter, or otherwise communicate with us, you may provide personal information such as your name, email address, phone number, company name, and the content of your message or inquiry.
Information Collected Automatically. When you visit the Site, certain technical information is collected automatically through cookies and similar technologies. This may include your IP address, browser type, device type, operating system, pages visited, time spent on pages, referring URLs, and general geographic location based on IP address. This information is used in aggregate to understand how visitors use the Site and to improve our content and user experience.
2. How We Use Your Information
We use the information we collect for legitimate business purposes, including responding to your inquiries and communications, sending requested information about our services, delivering newsletters or updates if you have opted in to receive them, improving the functionality and content of the Site, analyzing Site traffic and usage patterns, and complying with applicable legal obligations.
We do not sell your personal information. We do not use your information for automated decision-making or profiling purposes.
3. Cookies and Tracking Technologies
The Site uses cookies — small text files stored on your device — to support basic site functionality and to collect anonymous analytics data. We may use first-party cookies as well as third-party analytics tools such as Google Analytics to understand visitor behavior on the Site.
You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain parts of the Site. Most browsers provide instructions for managing cookies in their help documentation.
4. Third-Party Services
We may use trusted third-party service providers to help operate the Site or conduct our business, such as email delivery platforms, website hosting providers, and analytics services. These providers are given access to your information only as necessary to perform their functions and are not permitted to use it for any other purpose.
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.
5. How We Protect Your Information
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact and inquiry information is generally retained for a reasonable period to allow for follow-up communications and record-keeping.
7. Your Rights and Choices
Depending on your location, you may have certain rights with respect to your personal information. These may include the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your personal information, opt out of receiving marketing communications at any time, and request that we limit our use of your information in certain circumstances.
To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
If you have subscribed to our email list, you may unsubscribe at any time by clicking the unsubscribe link in any email we send or by contacting us directly.
8. Children’s Privacy
This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information promptly.
9. California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, and the right not to be discriminated against for exercising your privacy rights. To submit a request under the CCPA, please contact us using the information below.
10. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Continued use of the Site following any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please contact us at:
No Smoke and Mirrors Website: www.nosmokeandmirrors.com contact us page.