Introducing the no smoke and mirriors approach to marketing and sales

The days of sales and marketing being two separate functions with independent performance indicators are over.

The buyers of today are better educated and have access to marketing created sales tools independent of their salesperson. The traditional sales funnel is now full of holes with customers and future customers coming and going at their leisure. Therefore sales models of the past are not working in the markets of today.

The paradigm of marketing and sales being two independent teams is a broken model.