Not all sales are created equally. The skills needed to sell cars differ from what will make you successful in selling consumer electronics or telecommunications products and services. Building materials are in a category all by themselves as well, and sales in this industry are in more of a transition period than ever before. Today’s customers have new expectations around deliverables and personalized experiences. Plus, leads are now largely digital, requiring a different qualification process than the older face-to-face models salespeople are used to employing.
Even though this ebook is specific to the building materials industry, it has something for everyone in any sales field. As someone who manages, trains, or leads a sales team, you need to understand what type of salesperson each team member is. With the proper training, tools, and guidance, your sales team will transform into an efficient and highly profitable engine that drives growth like never before.
You will learn:
- Traditional sales types
- A new persona in sales
- Why specialization is so important today
- Hot to optimize digital leads to increase conversion
- How to develop and nurture different sales types
- What you want to look out for – babysitters
- How to work and win as a team
