Owning a business can be rewarding. It can also be challenging. Many people venture out on their own because they have a product, service, or mission they feel will provide value to the world. But, if you were to make a list of market leading organizations, you will find they all have one thing in common – intentionally capturing the voice of their customers and leveraging these insights to outpace their competition. These companies may have started out where you are today, but along the way they have all developed the competency of listening to customers and leveraging their feedback to drive what soon became billion-dollar market leaders. And the good news is that you can accomplish the same thing, so long as you are willing to listen and build strategic growth plans leveraging customer insights. In Voice of Customer: A No Smoke & Mirrors Approach to Profitable Growth, Mark Allen Roberts will give you the blueprint for:
- Identifying your ideal customers
- Determining why your customers buy from you – or don’t
- The criteria your customers use to make buying decisions today
- Key words and phrases customers use when searching for a solution
- Understanding what is important to your ideal customers
Ultimately, what you sell is not nearly as important as how you sell it today, and voice of customer research gives your team actionable insights to drive profitable growth.
Mark Roberts’s key to success in any business venture is firmly rooted in proactive research. With decades of experience working with companies across various markets, he knows it is paramount for businesses to take time to understand their customer demographic, competitive landscape, and potential disruptions before launching a plan of action. Without doing this foundational work, creating an effective system to engage customers and develop company culture is difficult, if not impossible, which is why establishing these skills early on will afford your business the opportunity to experience explosive growth you never dreamed possible.
Mark Roberts’s key to success in any business venture is firmly rooted in proactive research. With decades of experience working with companies across various markets, he knows it is paramount for businesses to understand their customer demographic, competitive landscape, and potential disruptions before launching a plan of action. Without doing this foundational work, creating an effective system to engage customers and develop company culture is difficult, if not impossible, so establishing these skills early on will allow your business to experience explosive growth you never dreamed possible.
