Businesses of all sizes in every industry constantly search for ways to succeed and grow when there are dollars involved in their data, but one of the biggest hurdles to achieving growth is a need for manageable sequential steps. From initially setting goals and assessing progress to prescribing solutions and coaching teams to training employees, and ultimately repeating the cycle, Mark Roberts uses a No Smoke and Mirrors process he has acquired from decades of experience and reading hundreds of books to give any business owner the tools needed to establish themselves as a leader in their field.

This book is an invaluable resource for readers looking to enhance their business acumen, with a strong focus on sales, through understanding core concepts using knowledge transfer, repetition, and stacked learning. The combination of training methodologies ensures maximum retention for adult learners, and anyone who follows the No Smoke and Mirrors process is taking the first step in driving explosive growth within their business.

Mark Roberts’s key to success in any business venture is firmly rooted in proactive research. With decades of experience working with companies across various markets, he knows it is paramount for businesses to understand their customer demographic, competitive landscape, and potential disruptions before launching a plan of action. Without doing this foundational work, creating an effective system to engage customers and develop company culture is difficult, if not impossible, so establishing these skills early on will allow your business to experience explosive growth you never dreamed possible.