Four Tips for Running an Ecommerce Store
When it comes to e-commerce, business is booming – but is it double booming? Is it triple booming? You need to ask yourself these questions because when you are the one running the online store, you want it to go as far as it can possibly go. Did you know that it’s estimated that there are 20% of retail purchases that are expected to be made online in the next five years? If you didn’t know that, now you do and that’s why you should be running your own ecommerce store.
As a business owner, it’s important that you find the best POS system around so that you can support your customers as much as possible. Your business is going to thrive if you know how to run it correctly, but getting an ecommerce business up and running doesn’t come without its challenges. You need to be able to build a proper website, easily resolve any disputes with chargebacks, and design and marketing plan that has to be effective. So, what else do you need to know? Here are four top tips for running an e-commerce store of your own.
- Keep mobile in mind. Just because you are online doesn’t mean you have to consider just a computer. More often than not, people are using the tablets and their mobile phones to be able to log on. You need to ensure that your e-commerce website is optimized for these platforms. If you don’t optimize your website properly, the user experience rates will go down. People still use desktop computers for such as, but the majority of people in the world have turned to their phones. When you are designing your store online you need to make sure that it’s optimized for all screen sizes.
- Call a professional photographer. This one cannot be stressed enough. The imagery that you use for each of your products needs to be on point. One of the easiest ways to have people click straight out of your website is if they go to it and have a blurry or a professional picture with bad lighting. Your products should look wonderful from the moment they click onto your site. If they don’t, it’s going to be evident that you don’t know what you’re doing. You need to be professional and that means hiring a professional photographer.
- Make sure you have good customer support. Running an e-commerce store doesn’t come without issues, which means that you are going to have to work on customer service if you want it to work for you. Always respond to any feedback whether they are complimentary or not complimentary, and have a plan in place for dealing with disputes.
- Work on streamlining your processes. One thing that can really put fear into the heart of every online business owner is the following words – abandon cart. If you streamline your online process you’re not going to have to worry about this because people won’t be filling carts only to leave your site.
